You are a busy marketing manager and have to grow an audience for your new website. This is not an easy task! It’s difficult to produce relevant content in today’s highly competitive world without link building. Link building is essential for SEO. It can make a difference in ranking well on Google or not.
What is link building?
Link building refers to the process of obtaining backlinks (or incoming links) to your website. Incoming links are crucial in ranking your website on search engine result pages.
How does link-building work?
Multiple strategies can be used to improve your link-building skills, such as advertising or asking your social networks to share a post on their walls. It is important to concentrate on gaining “natural” links.
Links that are “natural” must be from sites that link to your competitors. However, they should not link to you. These are my top two favorite strategies to build high-quality natural backlinks.
1. Broken Links Strategy
Broken Links Strategy is a white-hat link-building strategy that produces high-quality backlinks. How can you find broken links in other websites and convince their owners to add yours instead? You can use the fact that webmasters don’t always do everything perfectly and leave broken links on websites.
The Broken Links Strategy can be used to place your website’s content on quality websites. This includes sites with high authority. The Broken Links Strategy can be used to quickly grow your website.
Here’s how you can find broken links and fix them
To identify broken links, you can use a free tool called the Broken Link Checker. Send an email to site administrators with a suggestion on what you could do about it.
You can offer to guest blog on broken links for webmasters to increase their website ranking.
As a way to offer a solution to their broken link, you could also offer a link to your website to them. You will be both the hero as well as the benefactor, building trust with other marketers.
2. Guest posting for backlinks
Guest blogging is one of my favorite ways to get high-quality backlinks. It is a good idea to guest blog on blogs and vlogs that have a higher authority than yours. Although it is easy to obtain these backlinks, it can take some time.
To increase your site’s traffic, it is recommended to start with blogs of low/medium authority. You won’t feel “spammy” when you get high-quality backlinks by guest blogging.
Guest posting is not always a paid job. This is a more marketing strategy for bloggers as it helps them to grow their audience.
If you’re looking for backlinks, it is not a good idea to pay for guest posts. Instead, ask bloggers to guest-post. It might surprise you how many people are open to the idea.
How to get guest posting opportunities
You need to learn how to find guest posting opportunities if you want high-quality backlinks. You should only guest post on websites that are relevant to your brand or business.
If the traffic isn’t converting to your main website, it is a waste of time and energy. Remember that guest posts can be read by potential customers and leads.
SEO (search engine optimization) is an important part of building high-quality links. They give Google more reasons to believe your website is credible to publishers with large followings.
If you’re unsure which strategy is best for you, reach out to a web marketing agency who can help you choose the right approach for your company.